As the founder of Cian Murphy Digital, I’ve had the privilege of helping businesses across Ireland unlock the potential of their online presence through fractional SEO services. If you’re looking for a cost-effective and results-driven approach to search engine optimization, you’re in the right place. Let me explain what fractional SEO is and why it could be exactly what your business needs.
What Is Fractional SEO?
Fractional SEO is a flexible, part-time service where businesses get the expertise of an SEO specialist without the need for a full-time hire. It’s designed for companies that need professional SEO guidance but don’t have the budget or workload to justify a full-time position. Instead of hiring a full team or relying on generic solutions, you gain access to my tailored expertise on a part-time basis.
This model allows me to focus on what matters most for your business — whether it’s improving your site’s visibility, refining your content strategy, or driving organic traffic that converts.
What Are the Benefits of Fractional SEO Services?
One of the biggest advantages of fractional SEO is the balance between quality and cost. For a fraction of the expense of a full-time hire, you get:
What Are the Benefits of Fractional SEO Services?
One of the biggest advantages of fractional SEO is the balance between quality and cost. For a fraction of the expense of a full-time hire, you get:
- Expertise on demand: I bring over a decade of SEO experience to the table, focusing on strategies that deliver measurable results.
- Cost efficiency: At €100+VAT per session, you’re investing in high-value services without the long-term financial commitment.
- Flexibility: I adapt to your business needs, whether you require ongoing support or a project-based approach.
- Focused insights: My work is laser-focused on what will make the most impact for your business, avoiding unnecessary fluff.
How Much Does a Fractional SEO Cost?
As mentioned, my fractional SEO services start at €100+VAT. This approach ensures you only pay for what you need without compromising on quality or expertise. For small and medium-sized businesses, this is a game-changer.
An Example of Fractional SEO in Action
Let me share a quick example. I recently worked with a mid-sized Irish insurance company that was struggling to rank for competitive, highly commercial non-branded keywords. Over the course of six months, I implemented a comprehensive fractional SEO strategy to address their challenges and deliver measurable results.
The first step was conducting an in-depth audit of their website. This uncovered several critical issues, including slow page load speeds, thin content on key service pages, and outdated metadata. I prioritized fixing these technical issues to create a strong foundation for our SEO efforts.
Next, I carried out extensive keyword research, focusing on identifying non-branded terms with high commercial intent. For instance, phrases like “cheap car insurance Ireland” and “best home insurance deals” were targeted, as they had substantial search volume and strong conversion potential. I then restructured their website’s content hierarchy, creating optimized landing pages tailored to these keywords. Each page was crafted to balance user-friendly design with SEO best practices, ensuring a seamless experience for visitors while improving rankings.
To build authority, I implemented a robust backlink acquisition strategy. This involved reaching out to industry-specific websites, contributing guest posts, and securing mentions in local Irish directories and forums. Over time, these efforts significantly boosted the site’s domain authority and credibility.
Finally, I closely monitored the performance of our strategy using analytics tools. This allowed me to refine the approach as needed, doubling down on what worked and addressing any gaps. The results spoke for themselves: within six months, organic traffic increased by 122%, with a substantial portion of that growth coming from highly commercial non-branded keywords. The client also reported a 30% increase in leads generated through their website, showcasing the tangible business impact of fractional SEO.
Why Hire a Fractional SEO Over a Full-Time Specialist?
While full-time SEO specialists are ideal for large corporations or businesses with extensive digital marketing needs, most small to medium-sized businesses don’t require that level of commitment. A fractional SEO provides the perfect balance — expert guidance without the overheads of a full-time employee. You get the expertise, flexibility, and targeted results without the burden of long-term contracts or inflated costs.
Ready to Take Your SEO to the Next Level?
If you’re looking for a partner to help your business thrive online, I’d love to work with you. My fractional SEO services are designed to deliver real results without breaking the bank. Let’s discuss how I can help your business grow.
Contact me today to get started. Let’s unlock your business’s potential together!
