Social Media Consultant
If you need a social media consultant I’m here to help you. It doesn’t matter what size your business is.
I wanted to start with a strong statistic. If your business is not on social media you’re losing out on potential customers.
Irish people on average spend 4.5 hours on smart phones per day. 2.5 hours are spent on social media.Irishtimes.com
Marketing doesn’t really change. It’s still the right message, to the right person at the right time.
The marketing channels we use to find customers has changed dramatically.
Google, Facebook, Twitter, Pinterest, Linkedin have given us access to millions of potential customers world wide.
Each social network has a different audience and we have the ability to find the audience we want depending on their interest. Your customers are on social media right now. They’re waiting for your product or service to help them with their problem or give them something they need.
You need to be on social, you need to be active, you need to be responsive and you need to highlight yourself as the go to company in your industry.
If you need help with your social media strategy I’m here to help you. It doesn’t matter what stage of your social media promotion you’re in. I can help.
Don’t worry if you’re not quite ready to get in touch. I’ve included a vast amount of knowledge in this article to help you decide if you need help.
Why do Companies need Social Media Consultant?
In my opinion, you need a social media consultant to help you understand more about why your companies needs social media and what you can use it for.
I believe its necessity falls under these six areas and in this order.
- Reputation – people say a lot of positive and negative stuff online. You need to know when someone is bad-mouthing you or becoming an advocate for you.
- Customer Service – People assume if you have a social media presence, you respond to questions on there. If you set up a channel, ensure you have someone to monitor it.
- Revenue – If your audience is on social media, you could be losing sales. People who are interested in your product or service will most likely want to see what you get up to online. In most businesses, your most engaging customer is usually your most profitable.
- Time – The owner of the business is always the best advocate. However running a business takes time and effort. It would be best if you weighed up the opportunity cost of not being there.
- Creativity – Some business owers may not be creative and need a hand deciphering what to do and what type of content to create. Your social media consultant would do this for you.
- Community – people love brands. If you can build an audience of avid product buyers or service users, you have a powerful community that can help you grow.
How Much does a Social Media Consultant Charge?
Most Social Media Consultants will charge between €50 to €250 per hour depending on their level of experience, perceived value, time availability and business situation. They may also charge based on project fees.
I charge €75 per hour. Generally I’ll work with companies for a minimum of 8 hours a month for a minimum 6 – 12 months. Organic social media takes time. I’ve worked with some clients for over 5 years developing their online branding.
A freelancer will generally charge less than an agency. Agencies may have large staffing and office costs. If you’re a large company and need over 20 hours a week on a project a large agency may be more suited to your needs.
You may also opt to employee a full-time in-house Social Media Marketing when you’ve realised the value and ROI of social media for your company.
5 Types of Social Media Consultant
The beauty of today’s society is that we have so many service options available to us. Your consultant and you need to get on in order to build a relationship that works for the business.
You should look at your own personality before deciding who to choose as a consultant. Someone more extroverted might be on your wave length than an introvert and vice versa.
Here’s a few social media consultant types you should understand.
The Confident Influencer
These social media consultants are excellent at gaining attention online. They are more suited to PR than social but prefer the social brand as it’s trending over the last few years.
Their channels will most likely a few thousand followers, and they promise to do the same with your business.
Sometimes can lack analytical knowledge and get more focused on irrelevant numbers such as followers rather than engagement and revenue.
This type of social media consultant can be very good for high end consumer goods, design or travel.
You’ll know this type of consultant by their demeanour. Usually, a bit louder and relies on confidence rather than strategic knowledge.
The Guru Hater
Loves talking numbers and hates influencers. The opposite of the social influencer this consultant will focus on numbers and will often take the piss out of the influencer world.
They’ll talk about numbers, reporting, creative business concepts and outcomes.
Excellent for small business owners who lack a hefty budget to build their brand quickly.
The Data Miner
This social media consultant will purely focus on numbers. Looking at competitor posting stats, previous performance and Google Analytics, this consultant will craft a growth strategy based on spreadsheets.
They’ll use UTM’s on everything (tracking links) to see what every post or audience performance is working.
Researching like this puts their consultancy fees at more expensive pricing. The results take a while to craft and can be extremely useful for multiple departments including media buying, SEO, marketing, customer service and product creation.
Will have proven successes in multiple industries and be able to craft strategies based on experience and market trends.
This social media consultant will often focus on economic conditions, what the best interests of your business are compared to what your customers will love.
You’ll often hear A/B split testing discussed as a way to determine an outcome for their hypothesis.
Google Data Studio will be their best friend.
The Chill Consultant
This social media consultant will generally listen to what you have to say for awhile. They’ll want to hear what you as the owner feels is right for your business.
They’ll then try and tailor a strategy that seeks to meet all requirements.
Blending creativity, data and strategy this social media consultant will try and push campaigns that meet the criteria of everyone.
Using testing software they’ll use results to help the business owner move towards a new way of thinking.
How to Choose a Social Media Consultant?
A social media consultant is your spokesperson for your social networks. You need to be sure they have the best interests of your company as their number one priority. Together you should decide what KPi’s you expect when working together.
While improving your presence online, your social media consultant should let you know about all positive and negative feedback.
When deciding on a social media consultant, you should ask a series of questions to see if you’ll work well together.
1. How do they conduct themselves online?
You should check out your consultants’ activities online. Their reputation should be important to them. Seeing how they conduct themselves on their private social platforms should be a good indication of how they’ll potentially represent your brand.
Checking their personal profiles will indicate if you’re a good potential team. If their interests are similar to yours you may have a better working connection.
Personalities don’t always mean you’re choosing the best candidate so keep reading.
2. Speak about Success Stories
Your consultant should be open about success stories they’ve had for previous clients. You should walk through some visuals of their previous social media marketing efforts as a proof method.
You may meet a few consultants that are quiet about other clients, especially if you’re in a similar industry. You can respect confidentiality too.
3. What industries does your consultant have experience in?
If you find a consultant that has expertise in your industry, you have an advantage. Especially if you know their client had a successful social media campaign or presence.
4. How open is your consultant?
Ask them what they’d do if you signed their services. What would be the first item on the checklist? It’s a simple way to put your consultant on the spot and see how creative they are.
Take a lot of notes in your initial consultation. Consultants understand that sometimes you don’t gel with a client. That doesn’t mean you shouldn’t give them the best advice possible to help them.
5. Measuring Results
A lot of consultants will be quick to take work but you need to be sure you agree a reporting structure you’re happy with. When you agree your KPi’s, you need to ensure you have a way of tracking them.
If you’re tracking leads it maybe a spreadsheet. If you’re focusing on traffic choose Google Analytics. If you need multiple sources of information you should really set up a unique dashboard with Google Data studio. You decide the format. You’re consultant should show you a few different options.