Social Media Consultant
I wanted to start with a strong statistic. If your business is not on social media you’re losing out on potential customers.
Irish people on average spend 4.5 hours on smart phones per day. 2.5 hours are spent on social media.Irishtimes.com
Marketing doesn’t really change. It’s still the right message, to the right person at the right time.
The marketing channels we use to find customers has changed dramatically.
Google, Facebook, Twitter, Pinterest, Linkedin have given us access to millions of potential customers world wide.
Each social network has a different audience and we have the ability to find the audience we want depending on their interest. Your customers are on social media right now. They’re waiting for your product or service to help them with their problem or give them something they need.
You need to be on social, you need to be active, you need to be responsive and you need to highlight yourself as the go to company in your industry.
If you need help with your social media strategy I’m here to help you. It doesn’t matter what stage of your social media promotion you’re in. I can help.
Don’t worry if you’re not quite ready to get in touch. I’ve included a vast amount of knowledge in this article to help you decide on a social media consultant.
How to Choose a Social Media Consultant?
A social media consultant is your spokesperson for your social networks. You need to be sure they have the best interests of your company as their number one priority. Together you should decide what KPi’s you expect when working together.
While improving your presence online, your social media consultant should let you know about all positive and negative feedback.
When deciding on a social media consultant, you should ask a series of questions to see if you’ll work well together.
1. How do they conduct themselves online?
You should check out your consultants’ activities online. Their reputation should be important to them. Seeing how they conduct themselves on their private social platforms should be a good indication of how they’ll potentially represent your brand.
Checking their personal profiles will indicate if you’re a good potential team. If their interests are similar to yours you may have a better working connection.
Personalities don’t always mean you’re choosing the best candidate so keep reading.
2. Speak about Success Stories
Your consultant should be open about success stories they’ve had for previous clients. You should walk through some visuals of their previous social media marketing efforts as a proof method.
You may meet a few consultants that are quiet about other clients, especially if you’re in a similar industry. You can respect confidentiality too.
3. What industries does your consultant have experience in?
If you find a consultant that has expertise in your industry, you have an advantage. Especially if you know their client had a successful social media campaign or presence.
4. How open is your consultant?
Ask them what they’d do if you signed their services. What would be the first item on the checklist? It’s a simple way to put your consultant on the spot and see how creative they are.
Take a lot of notes in your initial consultation. Consultants understand that sometimes you don’t gel with a client. That doesn’t mean you shouldn’t give them the best advice possible to help them.
5. Measuring Results
A lot of consultants will be quick to take work but you need to be sure you agree a reporting structure you’re happy with. When you agree your KPi’s, you need to ensure you have a way of tracking them.
If you’re tracking leads it maybe a spreadsheet. If you’re focusing on traffic choose Google Analytics. If you need multiple sources of information you should really set up a unique dashboard with Google Data studio. You decide the format. You’re consultant should show you a few different options.