Search engines look at over 200 signals to judge how a website performs in its search results. On-Page SEO is one of the most important ranking signals to a search engine.
On-Page SEO helps search engines understand the topic and relevance of a web page and then uses that information to match it with a searchers query.
On-Page SEO refers to the visible content you see on a web page and the HTML code. If you optimise both of these for a keyword or topic, you have an excellent chance of ranking highly in Google.
My job is to help your on-page outperform your competitors and show you as the authority in your niche.
If you need help from an SEO consultant give me a call. We can go through your SEO problems or requirements together.
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If you’re a marketer that’s looking for some tips on perfecting your clients on-page SEO or you’re a business owner trying to find out more about the subject; keep reading.
I’ve created this resource to answer some questions you might have about this digital marketing tactic.
What’s the Difference between On-Page SEO & Off-Page SEO?
On-page SEO refers to anything happening on your own web page or website site.
It’s the internal factors you control through optimising your website code, content, server set up and site architecture.
Off-page SEO refers to how you promote your website externally.
Off-page SEO examples would be social media promotion, referral traffic from related sources, guest posting and forum interactions.
Most Important On-Page SEO Ranking factors
1. Your Meta Titles & Descriptions
The title tag is probably one of the most crucial ranking factors. The title tag lets search engines know what your page topic is.
The meta description is a close second. It expands on the title and lets a user understand what type of web page they’re going to click.
I like to think of the SERP’s (search engine results page) as a modern classifieds section of a newspaper. Your title and description need to stand out against the other ads.
Tips and tricks people use would be to include dates, locations and deals to seem more relevant to the searcher.