Google Ads Agency
We’re a transparent Google Ads implementation agency. Stop wasting money on clicks that don’t convert.
We build and manage powerful PPC campaigns that drive immediate sales and leads, delivering a clear return on your investment.
Focus on your business, we’ll handle the ads.
Some Cian Murphy Digital Features & Guest Lectures
I couldn’t recommend Cian highly enough.
I have used Cian’s services on a number of occasions for various digital marketing, SEO and Google AdWords projects with great success.
Aidan Farrelly – Beamex
Benefits of Our Google Ads Agency
Strategic Campaign Building
We design and manage expert-level campaigns across the entire Google network, including Search, Shopping, and YouTube, to capture attention and drive action.
Precision Audience Targeting
We pinpoint your ideal customers using advanced data, ensuring your budget is spent only on people actively searching for what you offer.
Conversion-Driven Focus
Clicks are easy; customers are the goal.
Our entire strategy is built around delivering high-quality leads, sales, and profitable growth.
Continuous Performance Optimisation
We don’t “set it and forget it.”
Your campaigns are constantly analysed and refined to lower costs, increase conversions, and maximise your return on investment (ROI).
Transparent Reporting
You receive clear, jargon-free reports that show you exactly what’s working.
We focus on the metrics that matter: conversions, cost-per-lead, and ROI.
Our Google Ads Approach
Step 1: Discovery & Data Foundation
The success of any campaign is determined before a single ad is written. We start by diving deep into your business, defining your goals, and identifying your ideal customer.
Crucially, we then establish rock-solid conversion tracking. This data foundation is the most important step, it allows us to accurately measure what’s working and ensure every decision is backed by real performance data, not guesswork.
Step 2: Strategic Campaign Blueprint
With a clear understanding of your goals, we craft a custom strategy. This includes in-depth keyword research, competitor analysis, and selecting the right campaign types for the job.
We’ll determine the optimal mix, whether it’s high-intent Search campaigns, visually-driven Shopping ads for e-commerce, or targeted Display and YouTube campaigns to build brand awareness, all designed to reach your customers at the perfect moment.
Step 3: Launch & Intelligent Budget Management
Once the strategy is approved, we launch your campaigns with careful monitoring. We treat your budget as if it were our own.
Funds are intelligently allocated to the areas delivering the best results, and we are proactive in shifting spend away from underperforming segments.
This active management ensures your budget is always working as hard as possible to maximize your return.
Step 4: Relentless Optimisation & Reporting
Our work truly begins after launch. We continuously analyse campaign performance, A/B test ad copy, refine keyword targeting, and adjust bidding strategies to improve results week after week.
You’ll receive clear, easy-to-understand reports that focus on the metrics that matter—leads, sales, and return on investment (ROI), so you always have a transparent view of your growth.
Some Common FAQ’s We Get Asked
Your Google Ads Agency should be experts in understanding how a business can find new customers through search and display marketing and new machine learning campaigns.
Your dedicated agency will help you with the following:
- Customer Journey mapping.
- Technical set up including pixel implementation.
- Create an audience targeting plan.
- Campaign management.
- Keyword research.
- Competitor research.
- Ad Copy.
- Bid Management.
- Negative Keyword / Audience Implementation.
- A/B Split Testing
- Script implementation for Automation
- Landing Page Design.
- Conversion Rate Optimisation
- Reporting and analysis.
- Constant Testing and reiterations.
PPC means Pay Per Click Advertising. You only pay when someone clicks on your ad. If your ad never gets clicked you don’t pay.
Google Ads is a form of PPC Advertising. PPC means Pay Per Click Advertising. You only pay when someone clicks on your ad. If your ad never gets clicked you don’t pay.
Pay per click advertising is exactly what it sounds like; you pay when someone clicks on your ad. Simple yet one of the best advertising methods around today.
When someone types in a keyword into Google search they get a list of results in the search engine results page. If you want, you can choose your ad to display whenever someone types in that keyword.
Pay Per Click Advertising is based around a bidding system. It’s like an auction so to speak. If your competitor is willing to pay more than you for a click, their ad will display instead of yours.
This is a basic explanation.
We encourage our clients to learn more about Google Ads. Many want to understand where their marketing budgets are going and if they are doing it right.
Here’s some world renowned Google Ads resources that I follow myself to keep up with the fast paced industry.
Google Ads Learning Resources:
- Wordstream – They help companies in a number of ways. They create PPC management software and help clients manage accounts.
- PPC Hero – They have some excellent beginner guides you can download. You will probably get a sales call from Hanapin Marketing who own PPC Hero.
- Smarter Insights – This is a great resource for learning. They have both amazing and free guides to learn PPC. This is well worth signing up to.
- Google Ads Help – Google have a really good support centre in place.
Some PPC consultants are suited to different industries. I myself like helping small businesses find their feet with their PPC campaigns. I focus very heavily on profit for a business by ensuring we strive for high profit keywords and services.
If a large e-commerce organisation with a one million spend asked me to takeover their account tomorrow I’d have to decline. They’d need far larger resources that a freelance PPC consultant can offer.
You’d need a dedicated account manager on a project of that size. Probably several to ensure you have an agencies full focus
Google Ads Agencies will usually charge in four different ways:
- Per Hour
- Project Base
- Percentage of Ad Spend.
- Performance Based
Per Hour
If your consultant charges per hour you can expect to pay anywhere from €50 – €200 per hour depending on how your consultant values themselves. If they’re part of a larger agency they’ll usually charge over €125 per hour.
Project / Retainer
Some companies like to do things on a project basis e.g. set up the account, do the technical aspects, set up evergreen campaigns, audience set up and charge a retainer per month.
The price on this can vary depending on your ad spend and how much attention your account needs. An e-commerce shop will require a lot more hours and maintenance compared to a solicitor. Expect to pay €250 – €2000 per month.
Percentage of Ad Spend
When it comes to monitoring large e-commerce platforms your company needs to have constant focus on your account performance to remain profitable.
Large agencies will charge a percentage of ad spend to give focus to larger clients. You can expect to pay 15% – 20% of your total ad spend.
Performance
Some companies are charging for performance. So they’ll give companies money per lead instead of a flat rate. I’ve even heard of companies giving profit share PPC specialists in order to entice them to perform better. It suits both company and consultant.
