I started my professional career in a call centre back in 2005. My mission was to sell advertising space on a local buy-and-sell companies website. Around 40% of my rejection reason was “No thanks I’m advertising on Google now”. I made it my mission to figure this marketing channel out.
I believe in learning by doing. So I joined Google Adwords and started playing around with the platform until I knew the system inside out. After 3 months I left my role and joined an e-commerce company where I developed a digital marketing strategy that included SEO, PPC, Social Media and Affiliate Advertising.
I’ve been in-house, agency, self employed and currently work for one of the largest independent publishing companies in the US.
I feel my greatest strength is my ability to adapt and change. It’s why I believe in early adoption and testing multiple marketing platforms.
Marketing and technology that drives it is changing so rapidly it’s easy to get left behind. We need to constantly train and up skill in everything we do or we’ll end up like the Blockbusters of the World.
I want to help as many businesses as I can and the best way to do that is to get my name out there as much as possible. I’m starting to practice what I preach. I’m marketing me. So, you’re probably going to see me in a lot of remarketing campaigns. Don’t worry, if I’m annoying you can just say you don’t want to see the ads anymore!
Anyway, welcome to my freelance website where I provide Digital Marketing services and training in a variety of specialities.
I’ll never turn away a business that needs help. If your budget is a constraint there are plenty of workarounds. If you’re a large company that need a lot of time I’ve worked with and contracted other agencies in Ireland where I need help.
I only use companies that use the best practices.