SEO Training Courses Ireland

Learn how to grow traffic, revenue & sales. Stay ahead of your Competition.

We teach clients how to build their own organic website traffic through search engines.

If you educate yourself or your team you can cut down on external agency costs.

SEO Training

Some Places we’ve Done SEO Training

rte radio one rep management
ucc digital marketing guest lecture
wit guest lecture

My customised one-on-one or company seo training is perfect to help your business grow its organic initiatives and achieve a higher ROI on all your digital marketing campaigns.

I always conduct a training needs analysis before undertaking SEO training. This way I get to know what level of knowledge your company and team are comfortable discussing during our session.

The training needs analysis isn’t just to identify competency, it’s designed to ensure you achieve everything you want for your business in our time together.

In a short space of time we can ensure your business is equipped with the SEO knowledge you need to drive your business forward.

So if you want a more organic traffic, sales and revenue get in touch today.

google search console
Receive Google Search Console Training
Bing SEO is just as important
We train in Bing Webmaster Tools
Google Analytics can help track SEO
Learn how to Use Analytics to spot Important SEO Improvements

If you’re not ready to make a decision today. Don’t worry, it takes a while to choose a trainer or consultant you’re happy to use.

I’m sure we’ll talk at some point, but in the meantime, I’ve created an outline of everything we’ll cover in a training session.

SEO Training Outline

Even though I tailor SEO training sessions to clients we still need to cover basics and focus on the core fundamentals.

We’ll spend more time on modules you feel need more attention.

Here’s the basic outline:

  • The Evolution of Search Engines
  • AI Search – GEO Explained.
  • Why You Need SEO
  • Engineering an SEO Strategy
  • Finding out what your customers want (Keyword Research)
  • The Technical Discussion
  • User Experience, Navigation, Structure & Pagerank Sculpting
  • The Power of Information Production (Content Marketing)
  • Guiding Internal & External References (Link Building)
  • Estimating Time Performance & Resources
  • Reiterations & Testing
  • Reviewing Performance – Google Analytics & Search Console
cian murphy digital marketing

SEO Training Outcomes

After our training, your new knowledge of SEO will ensure you’re able to craft a strategy to build the organic growth of your digital assets. 

Here’s a look at a breakdown of takeaways and outcomes:

  • You’ll always think – ‘what does our customer need to know.’
  • Troubleshooting common issues won’t be a problem. 
  • You won’t rely on third-party tools but instead, use common sense. 
  • Full training in SEO tools that will help you support your decisions. 
  • You’ll be able to identify trends in the market. 
  • Competitor analysis will be easy for you moving forward. 
  • You’ll learn to identify and fix major and minor technical issues. 
  • A full checklist of SEO issues to find, fix or avoid will be provided. 
  • You’ll learn to use Google Search Console and ensure your site is held to high standards by Google. 
  • We’ll learn about AI Search and the many names attributed.
  • Content Marketing will be fully planned out in your mind. 
  • You’ll ensure your outreach efforts have a strong platform to build on. 

How Long Does Training Last?

It really depends on how knowledgable a company is in best SEO practices. If you’re starting from scratch or basics, I’d advice a full day training of 6 hours.

If you’re familiar with SEO and need some training in focused areas or modules we can usually bring it down to a half day training session of 3 hours.

Teams may want a higher level of traininig and support and opt for continual training over a set period. This format works really well to help teams achieve milestones.

how long does seo training take

How Much does SEO Training Cost?

Our SEO Training costs €100 per hour. Online training is the most cost-effective as we’re not charging for travel time.

What are the elements that influence training price:

  • If we have to create custom training sessions to include competitors and your business niche we have to put together a training session. A half day would be an extra 3 hours prep. A full day would be 6 hours prep and research.
  • If we have to travel we charge travel time at €100 per hour. We’re in Cork. If we have to travel to Dublin it’s almost 3 hours up and 3 hours back.
  • Attendees. We charge €50 a head for additional participants of our online training sessions and €100 per head for our in-person sessions.

I’ve started conducting online SEO training sessions due to the current global health crisis.

It’s very easy to start.

We schedule a time and conduct training via Zoom over an hour time slot.

LocationTravelTrainingAttendeesTrainingCost
Online3 hours1Standard€300
Online3 hours2Standard€350
Online3 hours 2Custom€600
In-Person6 hours6 hours1Standard€1200
In-Person6 hours6 hours2Custom€1900
In-Person6 hours6 hours10Custom€2800
Mathew S.
Mathew S.
Sound SEO advice, increased traffic & sales as a result.
Aidan F.
Aidan F.
I couldn’t recommend Cian highly enough. I have used Cian’s services on a number of occasions for various digital marketing, SEO and Google AdWords projects with great success.Cian was always very well prepared, knowledgeable and conscientious to our needs. We’ve achieved our various objectives working with Cian to better execute our digital marketing strategy. Cian has helped to keep us on track with changing trends of search engine optimization, pay per click advertising social media marketing and affiliate marketing. This has enabled us to proactively evolve our digital marketing strategy in parallel.Keep up the great work Cian!
Paige Belle I.
Paige Belle I.
Cian is master of his craft and his no nonsense approach means that you get excellent and consistent service in addition to value for your money. Cian has been advising us for several years now and in terms of SEO and website design he has all the up to date knowledge needed to get us (as a small business owner) right up there when it comes to increasing our revenue through digital marketing. Cian is an expert in his field and always delivers on his promises – 5 star service well deserving of a 5 star rating.
Lynn F.
Lynn F.
Cian was extremely helpful and knew his stuff! I know that if I ever have a query about SEO, reputation or general websites, I’ll be onto Cian straight away. After our phonecall I was left feeling confident and I was given plenty of solutions!
Kate M.
Kate M.
I was very pleased with the service. Cian keeps things simple, shows you how to input and maintain details on your website so you can keep things up to date yourself. He has great patience, taking time to explain SEO and its importance on the website. I highly recommend him if you are thinking of launching or updating your website. He is very approachable and is always there if you have any questions, that is very much appreciated for someone like me who is not very technically savvy.
Kate D.
Kate D.
Cian worked on helping me improve my SEO in two new locations as I expanded my business. I went from barely featuring on google search to ranking at number 3 and have been extremely busy ever since. Cian is easy to work with and explains and presents things in a way that can be understood easily. I would definitely recommend him.
Emma R.
Emma R.
I had the pleasure of working with Cian on improving the SEO of my website and managing my Google Ads campaign, and I couldn’t be more delighted with the results! Cian is highly professional, knowledgeable, and truly dedicated to delivering outstanding work. His expertise has significantly improved my website’s visibility and helped drive more traffic through Google Ads. I’m incredibly impressed with his work and highly recommend him to anyone looking for top-tier SEO and digital marketing services. Five stars all the way!
Denis R.
Denis R.
Organised for the wider team to join a SEO Training sow e could look to improve the SEO of our websites / use of Google Ad Word campaigns across our portfolio of courses.Cian provided a masterclass in SEO which felt so linked to our company needs. The interactive course highlighted many facets of digital marketing that we have not yet embarked upon in an understandable and digestible manner.The team had many takeways from the day and we’re now beginning to action many of Cian’s fantastic recommendations and methodologies!
Ryan F.
Ryan F.
Cian provided outstanding SEO training. We were thoroughly impressed by his expertise, transparency, and attention to detail throughout the entire process. Couldn’t recommend more!
Seán M.
Seán M.
I have worked on many projects over the past 12 years with Cian. Both small and big from large website cleanups/optimisation to building new websites from scratch and working to make them grow.As someone with a lot of experience in the SEO industry myself I can wholeheartedly recommend Cian, his extensive knowledge, patience and attention to detail make working through a project with him very easy. From developing the strategy to ongoing optimisation right through to seeing large scale growth.I have recommended multiple people to Cian over the years for SEO, Paid Media and Social Media help and I have only ever heard positive feedback from them also.
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SEO Training FAQ’s

How Many People are Allowed attendee SEO Training

There’s no limit to the number of attendees when I’m conducting an SEO training day. I personally like to keep sessions under 10 people to make the day more focused. One-on-one training is also a popular option.

How does your Online SEO training work?

Due to the global health crisis I decided to do online SEO training workshops on Zoom or Google Hangouts. The sessions are recorded and can be viewed back. I conduct the training with the assistance of a powerpoint and a whiteboard. (some camera adjustments have to take place to achieve this.

Where is the SEO Training Conducted?

I usually go to meet business owners at their premises for training. If there’s not enough space I’ll generally find a training room at a destination close to the attendees business address.

Do you need to bring anything to the SEO Training?

No, you don’t need to bring anything. I’ll circulate notes and presentations after the training session. I like to make the SEO training interactive in some modules so if you have a mobile phone it may come in handy; however not essential.

Do You Need SEO Experience to Attend?

No, my training sessions can be tailored to any level of knowledge, even beginners. You’ll leave the day with a new skill you’ll want to quickly perfect.

Is there additional cost for traveling to a business location?

Yes, my prices are based off visiting businesses in a 200km radius of Waterford. I charge an additional €100 if you’re outside this distance.

Do we cover modern SEO for 2026.

Yes, we’re going to review new updates from Google, AI content, E-E-A-T and what exactly search engines and users want from content. Most recently, GEO (Generative Engine Optimisation) is trending. Although we firmly believe good GEO is a result of traditional SEO, there are newer tactics to gain AI search visibility.

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