Author: Cian Murphy

The fan-out query method is something I’ve been using for years even though I would have just called it related searches. “Fanning out” is a search term is a proven strategy a good few of us SEO’s decide to use in content optimisation. Think of it as a top-level search with all variations of that…

If you want to succeed in Local SEO I suggest you put yourself in your customer’s shoes for a moment.  If you’re looking for product or service nearby, where would you go? That’s right. You’d visit a search engine.  What business would you choose? There’s a few considerations you’d make: If you don’t have a…

As the founder of Cian Murphy Digital, I’ve had the privilege of helping businesses across Ireland unlock the potential of their online presence through fractional SEO services. If you’re looking for a cost-effective and results-driven approach to search engine optimization, you’re in the right place. Let me explain what fractional SEO is and why it…

AI is shaping SEO in ways we couldn’t have imagined a few years ago. From content creation to search engine ranking factors, AI is now a key player. Search engines like Google use AI-driven algorithms to understand user intent and deliver the most relevant results. Businesses use AI-powered tools to generate content, optimise keywords, and…

You might be the best solicitors firm in Ireland, but if people can’t find your website. You’re losing out on a whole lot of business. I’ve created this article on SEO for solicitors to help you understand why it’s an excellent option to diversify how you bring on clients in today’s modern internet-obsessed world! What…

I’ve been having a good few conversations about where the digital landscape is going and how they are constantly shifting; search everywhere optimisation (SEO) is the strategy I and other businesses can no longer ignore. It’s not just about Google anymore. Users are searching everywhere—Amazon, TikTok, Instagram, YouTube, and even within apps like Spotify. To…