The thing I love most about PPC advertising is its ability to get you new sales and clients within a few hours.
It’s crazy when you think about it. Potential revenue in a few hours.
Sounds amazing right? It is amazing if you can get a good return on your investment.
It can be difficult to run a business and create captivating advertising campaigns that help you build a business.
If you’re a small business owner or in-house marketer that wants to get the most out of your PPC campaigns, contact me today.
Keep reading if you need to understand more about PPC Advertising.
What does PPC Advertising mean?
PPC means Pay Per Click Advertising. You only pay when someone clicks on your ad. If your ad never gets clicked you don’t pay.
So, how Does Pay-Per-Click Advertising Work for businesses?
Pay per click advertising is exactly what it sounds like; you pay when someone clicks on your ad. Simple yet one of the best advertising methods around today.
When someone types in a keyword into Google search they get a list of results in the search engine results page. If you want, you can choose your ad to display whenever someone types in that keyword.
Pay Per Click Advertising is based around a bidding system. It’s like an auction so to speak. If your competitor is willing to pay more than you for a click, their ad will display instead of yours.
This is a basic explanation. Continue reading to find out some fundamentals of paid search marketing.