SEO Training Courses Ireland
Learn how to grow traffic, revenue & sales. Stay ahead of your Competition.
We teach clients how to build their own organic website traffic through search engines.
If you educate yourself or your team you can cut down on external agency costs.

Some Places we’ve Done SEO Training






My customised one-on-one or company seo training is perfect to help your business grow its organic initiatives and achieve a higher ROI on all your digital marketing campaigns.
I always conduct a training needs analysis before undertaking SEO training. This way I get to know what level of knowledge your company and team are comfortable discussing during our session.
The training needs analysis isn’t just to identify competency, it’s designed to ensure you achieve everything you want for your business in our time together.
In a short space of time we can ensure your business is equipped with the SEO knowledge you need to drive your business forward.
So if you want a more organic traffic, sales and revenue get in touch today.



If you’re not ready to make a decision today. Don’t worry, it takes a while to choose a trainer or consultant you’re happy to use.
I’m sure we’ll talk at some point, but in the meantime, I’ve created an outline of everything we’ll cover in a training session.
SEO Training Outline
Even though I tailor SEO training sessions to clients we still need to cover basics and focus on the core fundamentals.
We’ll spend more time on modules you feel need more attention.
Here’s the basic outline:
- The Evolution of Search Engines
- AI Search – GEO Explained.
- Why You Need SEO
- Engineering an SEO Strategy
- Finding out what your customers want (Keyword Research)
- The Technical Discussion
- User Experience, Navigation, Structure & Pagerank Sculpting
- The Power of Information Production (Content Marketing)
- Guiding Internal & External References (Link Building)
- Estimating Time Performance & Resources
- Reiterations & Testing
- Reviewing Performance – Google Analytics & Search Console

SEO Training Outcomes
After our training, your new knowledge of SEO will ensure you’re able to craft a strategy to build the organic growth of your digital assets.
Here’s a look at a breakdown of takeaways and outcomes:
- You’ll always think – ‘what does our customer need to know.’
- Troubleshooting common issues won’t be a problem.
- You won’t rely on third-party tools but instead, use common sense.
- Full training in SEO tools that will help you support your decisions.
- You’ll be able to identify trends in the market.
- Competitor analysis will be easy for you moving forward.
- You’ll learn to identify and fix major and minor technical issues.
- A full checklist of SEO issues to find, fix or avoid will be provided.
- You’ll learn to use Google Search Console and ensure your site is held to high standards by Google.
- We’ll learn about AI Search and the many names attributed.
- Content Marketing will be fully planned out in your mind.
- You’ll ensure your outreach efforts have a strong platform to build on.

How Long Does Training Last?
It really depends on how knowledgable a company is in best SEO practices. If you’re starting from scratch or basics, I’d advice a full day training of 6 hours.
If you’re familiar with SEO and need some training in focused areas or modules we can usually bring it down to a half day training session of 3 hours.
Teams may want a higher level of traininig and support and opt for continual training over a set period. This format works really well to help teams achieve milestones.

How Much does SEO Training Cost?
Our SEO Training costs €100 per hour. Online training is the most cost-effective as we’re not charging for travel time.
What are the elements that influence training price:
- If we have to create custom training sessions to include competitors and your business niche we have to put together a training session. A half day would be an extra 3 hours prep. A full day would be 6 hours prep and research.
- If we have to travel we charge travel time at €100 per hour. We’re in Cork. If we have to travel to Dublin it’s almost 3 hours up and 3 hours back.
- Attendees. We charge €50 a head for additional participants of our online training sessions and €100 per head for our in-person sessions.
I’ve started conducting online SEO training sessions due to the current global health crisis.
It’s very easy to start.
We schedule a time and conduct training via Zoom over an hour time slot.
| Location | Travel | Training | Attendees | Training | Cost |
| Online | – | 3 hours | 1 | Standard | €300 |
| Online | – | 3 hours | 2 | Standard | €350 |
| Online | – | 3 hours | 2 | Custom | €600 |
| In-Person | 6 hours | 6 hours | 1 | Standard | €1200 |
| In-Person | 6 hours | 6 hours | 2 | Custom | €1900 |
| In-Person | 6 hours | 6 hours | 10 | Custom | €2800 |
SEO Training FAQ’s
There’s no limit to the number of attendees when I’m conducting an SEO training day. I personally like to keep sessions under 10 people to make the day more focused. One-on-one training is also a popular option.
Due to the global health crisis I decided to do online SEO training workshops on Zoom or Google Hangouts. The sessions are recorded and can be viewed back. I conduct the training with the assistance of a powerpoint and a whiteboard. (some camera adjustments have to take place to achieve this.
I usually go to meet business owners at their premises for training. If there’s not enough space I’ll generally find a training room at a destination close to the attendees business address.
No, you don’t need to bring anything. I’ll circulate notes and presentations after the training session. I like to make the SEO training interactive in some modules so if you have a mobile phone it may come in handy; however not essential.
No, my training sessions can be tailored to any level of knowledge, even beginners. You’ll leave the day with a new skill you’ll want to quickly perfect.
Yes, my prices are based off visiting businesses in a 200km radius of Waterford. I charge an additional €100 if you’re outside this distance.
Yes, we’re going to review new updates from Google, AI content, E-E-A-T and what exactly search engines and users want from content. Most recently, GEO (Generative Engine Optimisation) is trending. Although we firmly believe good GEO is a result of traditional SEO, there are newer tactics to gain AI search visibility.
