Facebook Advertising Agency for SME’s

We help SME’s and Start Ups utilise Paid Facebook Advertising Campaigns for Lead Generation, Sales and Brand Awareness.

It’s hard to run a business and spend time learning how to utilise the Facebook platform. We have the knowledge and experience to get excellent ROI for your business.

Facebook Advertising Services Explained

Facebook Advertising gives you the ability to target users based on their interests, the pages they engage with, retarget people that have visited your assets.

You can even target based on age, location, gender, device and even target lookalikes of your current audience.

Facebook campaigns give you the ability to set goals and objectives when setting up your campaigns and the system will do it’s best to find customers based on your requirement.

You could optimise for conversions, awareness or consideration.

Examples of Search & Display Paid advertising

Core audiences can target audiences based on age, interests, location, behaviour and connections.

Custom Audiences allow you to target people who already know you or have engaged with you in some way.

Lookalike audiences are audiences built by finding people that are similar to your current customers.

What Does a PPC Consultant do?

A PPC consultant is an expert at understanding how a business can find new customers through search and display marketing.

Your PPC consultant will help you with the following:

  1. Customer Journey mapping.
  2. Technical set up including pixel implementation.
  3. Create an audience targeting plan.
  4. Campaign management.
    1. Keyword research.
    2. Competitor research.
    3. Ad Copy.
    4. Bid Management.
    5. Negative Keyword / Audience Implementation.
    6. A/B Split Testing
    7. Script implementation for Automation
  5. Landing Page Design.
  6. Conversion Rate Optimisation
  7. Reporting and analysis.
  8. Constant Testing and reiterations.
What does PPC Advertising mean?

PPC means Pay Per Click Advertising. You only pay when someone clicks on your ad. If your ad never gets clicked you don’t pay.

So, how Does Pay-Per-Click Advertising Work for businesses?

PPC means Pay Per Click Advertising. You only pay when someone clicks on your ad. If your ad never gets clicked you don’t pay.

Pay per click advertising is exactly what it sounds like; you pay when someone clicks on your ad. Simple yet one of the best advertising methods around today. 

When someone types in a keyword into Google search they get a list of results in the search engine results page. If you want, you can choose your ad to display whenever someone types in that keyword. 

Pay Per Click Advertising is based around a bidding system. It’s like an auction so to speak. If your competitor is willing to pay more than you for a click, their ad will display instead of yours. 

This is a basic explanation. Continue reading to find out some fundamentals of paid search marketing. 

What are some of the best Facebook Advertising resources for people that want to learn?

I encourage my clients to learn a bit about Facebook Advertising. Many want to understand where their marketing budgets are going and if they are doing it right.

Here’s some world renowned Facebook Advertising resources that I follow myself to keep up with the fast paced industry.

Pay Per Click Learning Resources:

  • Wordstream – They help companies in a number of ways. They create PPC management software and help clients manage accounts.
  • PPC Hero – They have some excellent beginner guides you can download. You will probably get a sales call from Hanapin Marketing who own PPC Hero.
  • Smarter Insights – This is a great resource for learning. They have both amazing and free guides to learn PPC. This is well worth signing up to.
How much does it cost to hire a company to help with Facebook Advertising?

There’s several ways agencies or freelancers charge. Here’s a few.

Per Hour

If your consultant charges per hour you can expect to pay anywhere from €50 – €200 per hour depending on how your consultant values themselves. If they’re part of a larger agency they’ll usually charge over €125 per hour.

Project / Retainer

Some companies like to do things on a project basis e.g. set up the account, do the technical aspects, set up evergreen campaigns, audience set up and charge a retainer per month.

The price on this can vary depending on your ad spend and how much attention your account needs. An e-commerce shop will require a lot more hours and maintenance compared to a solicitor. Expect to pay €250 – €2000 per month.

Percentage of Ad Spend

When it comes to monitoring large e-commerce platforms your company needs to have constant focus on your account performance to remain profitable.

Large agencies will charge a percentage of ad spend to give focus to larger clients. You can expect to pay 15% – 20% of your total ad spend.

Performance

Some companies are charging for performance. So they’ll give companies money per lead instead of a flat rate. I’ve even heard of companies giving profit share to Facebook Advertising agencies to entice them to perform better. It suits both companies.

Let me know if you hear of other methods of charging. I’m always interested to hear 🙂 I charge €100+VAT per hour

How Much Does it Cost to Advertise on Facebook?

Facebook is a very cost effective marketing platform for businesses. You can set a daily budget or a lifetime budget for campaigns.

Some clients that like to spend €3 a day on advertising and have their ads showing on a consistent basis. Other clients like to do a set amount for an advertising campaign to test the return on investment.

You pay Facebook directly via credit card or invoice. Most SME’s will go for a credit card solution.

Examples of Facebook Adverts

Your brand can be put in front thousands of customers. It’s essential to get your marketing copy, offer and branding.

“Cian is an outstanding digital marketing consultant with exceptional knowledge in SEO, Facebook Advertising, Google Ads and various digital marketing tools, including Google Tag Manager and Google Analytics. We had the pleasure of hiring Cian as a consultant, and the results were extremely positive, with an increase in traffic and conversions. I would highly recommend Cian to anyone who wants to grow their business online.” – Eoin Casey

FAQ’s

What is Paid Facebook Advertising?


Facebook advertising is the ad network where businesses and people can pay facebook to reach new audiences by marketing to demographics, locations, interests and even target audiences that look like your current customers.

Is it a good idea to use PPC?


Yes, PPC is the fastest way to get the audience you think will do best for your business through search results. Organic takes awhile to work. Pay per click advertising drives instant traffic to your website. It’s a great way to test what keywords might work for you.

How much does PPC Cost?


It depends. PPC models are based on a bidding auction. Depending on how much the other companies targeting your keyword are willing to pay will influence your costs. Financial industry keywords can cost up to €14 per click while consumer product may only cost €.15 per click.

How much does PPC management cost?


Every company is different in their PPC management costs. It depends on experience, company size and client spend. Most companies will charge smaller companies an hourly rate or large accounts a percentage of spend due to large quantities of time needed on management. I charge simple €75 per hour fee.